Her expertise spans social media management, SEO, paid advertising, and data-driven decision-making. She excels in crafting compelling content, managing high-impact campaigns, and leveraging analytics tools to refine strategies and maximize ROI. Her background in public relations and corporate communications, combined with certifications in Mailchimp, SEMrush, and WordPress + more, ensures a well-rounded approach to digital marketing.
Known for her strong communication skills, creativity, and strategic mindset, Erica is passionate about delivering measurable marketing outcomes that empower brands. Whether managing large-scale campaigns, refining website experiences, or fostering community engagement, she is committed to driving growth and innovation in the digital space.